09/30/2025

Benchmarking in 2025: Understanding the Life Science Customer Experience

Description

The life science customer experience landscape has evolved significantly, and understanding these shifts is essential for competitive positioning. BioInformatics' Benchmarking in 2025: Understanding the Life Science Customer Experience delivers actionable insights from 751 scientists across North America, Europe, and Asia Pacific, revealing comprehensive rankings of 28 leading suppliers and identifying the top 5 most improved brands in 2025. This critical report examines customer satisfaction across pre-purchase, product, and post-purchase touchpoints, tracks performance trends since 2016, and analyzes how 45% of labs are adapting procurement strategies in response to tariff impacts. This report provides the competitive intelligence you need to refine customer experience strategies and capture market share in today's dynamic life science market.

Report Previews

A digital-themed graphic with a blue background featuring small, faint images of people and scientific icons. At the top are logos for Bioinformatics, SDi, and The Science Advisory Board. The main text reads “BEYOND THE BENCH” with “BENCH” highlighted in green. Below that is the subtitle “SURVEY RESULTS” in yellow, followed by the description “Benchmarking for 2025: Understanding the Life Science Customer Experience” in white text.

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A presentation slide titled “Benchmarking for 2025: Understanding the Life Science Customer Experience,” dated September 2025. The slide features a blue and white color scheme with curved design elements. In the top right corner is the logo for the Science and Medicine Group, which includes a stylized laboratory flask with a DNA strand inside. In the bottom right corner is the Bioinformatics logo, labeled as “A Science & Medicine Group Company.”

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BioInformatics market reports equip decision-makers with the most comprehensive and up-to-date insights into the commercial landscape of analytical instruments, life science research, and drug discovery. Since 1994, we have provided expert analysis on marketing, advertising, and sales strategies—built on direct feedback from your audience of researchers and scientists.

Our recent reports include:

Science in the Digital Age: Exploring Online Behaviors of Researchers

2025 Customer and Loyalty Switching: Real-Time PCR Reagents

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